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21 Ways to Get More Instagram Followers in 2021 – By An Influencer

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Post Summary: I’m sharing with you my best tips for getting more Instagram followers in 2021! You won’t want to miss these!

How to Get More Instagram Followers

Back for more social media tips? Get ready because these are a doozy. People are asking me all the time about how I grew my Instagram following and how they can get more Instagram followers. There’s no straightforward answer, unfortunately. With algorithms always changing, it’s essential to be doing everything you can to stay on top of trends!

However, since Instagram is a large part of my business, I like to keep up with said trends and find new ways my audience can engage with me.

I’ve already written up a pretty great blog on how to beat the 2021 Instagram algorithm, which you can read here. BUT, through lots of trial and error, I’ve learned how to get more Instagram followers in ways that work for me. What’s interesting is that I always thought what I was doing to get more followers was universal. However, through some research of my own, I found that no one was talking about the things I’m doing. I guess that means it’s your lucky day because I’m about to spill some of my secrets!

First time here? Check out some of my other social media tips like how you can uplevel your Instagram stories to get even more followers!

Okay, now, let’s get to it: 21 tips for anyone looking to get more Instagram followers in 2021!

You’d Like: How To Get More IG Story Views

Please remember that these are tips I have curated over time. They work for me, and if you put the work in, I know they’ll do wonders for you too.

21 Ways to Grow Your Instagram Following this Month

Get More Instagram Followers in 2021 – Tip #1: Have a Consistent Look with Your Photos and Feed

A great way that you can continue to grow on Instagram is by sharing a consistent look throughout your photos. You can do this by using filters and presets to edit your photos. If you have a particular editing style you like, creating a preset for yourself can save you time with the editing game. 

HOW WILL THIS HELP ME GET MORE INSTAGRAM FOLLOWERS IN 2021?

Consistency is never a bad thing. In the realm of borrowed land that is Instagram, you want to stand out in any way you can! Having a style means people will recognize your photos and engage with them. I like to edit my pictures with warm hues. Followers scrolling through their feeds will see my warm style and go, “Oh, that’s Dani! I tots want to see what she’s up to,” which will lead to engagement, leading to an Instagram algorithm boost, which then leads to more Instagram followers. Woohoo!

Get More Instagram Followers in 2021 – Tip #2: Schedule Your Posts and Plan Your Feed

Plan and schedule your posts ahead of time to get more followers. Scheduling can help you have a consistent look to your feed AND stop stressing about, “Oh no! What do I post today?” Let’s be honest; when that happens, sometimes we don’t post at all or write a half-assed caption that gets us nowhere. I also love being able to schedule posts so that they’ll go live, and I don’t have to worry about getting online while I’m out on an adventure. 

HOW WILL THIS HELP ME GET MORE INSTAGRAM FOLLOWERS IN 2021?

Again, CONSISTENCY. Also, I have found that when I sit down to plan my feed and write thoughtful captions, I am so much more confident in my work. New and old followers appreciate the quality of content that comes from me when I plan, which makes me feel good!

Get More Instagram Followers in 2021 – Tip #3: Have a Seamless Aesthetic on Your Profile

Okay, you have a preset you’re using for your photos, but what are you doing for the rest of your feed? My suggestion: tell a brand story throughout your page! When someone lands on your profile, they should have an idea right away of who you are, and your brand should stand out.

In the competitive world of Instagram, if you don’t stand out, you can get lost in a sea of noise and travel bloggers! Make yourself some story highlight covers, use similar editing and color-grading in your stories. Heck, use an Instagram font generator and start incorporating some cool fonts into your feed!

HOW WILL THIS HELP ME GET MORE INSTAGRAM FOLLOWERS IN 2021?

To be honest, in the “borrowed space” of Instagram I mentioned before, there simply isn’t time to be a plain Jane! Do you have to have some crazy outlandish color scheme and highly designed branding to stand out? NO. Of course not. However, you want people to know who you are and what makes you unique! Just like in the real world when you connect with a brand via brand recognition. There are a ton of brand competitors out there, but you’ll always go to the one you recognize, trust, and love. 

Give potential followers the chance to see you and your brand for what it is. 

Make sure that your brand and aesthetic match across all aspects of your profile. 

  • Instagram Cover Highlights
  • Your Profile Pic
  • The overall theme and consistency of your photos

Get More Instagram Followers in 2021 – Tip #4: Create a Story Series

Don’t stop the brand consistency at highlight covers and imagery; take it to Instagram stories too! Plan your stories out in advance. Know where your story content is going and what you’re sharing with your audience. Create stories that go with your highlights! Like to talk about beauty products? Create a story series called “Beauty Fridays,” where every Friday, you share some excellent beauty products you’re loving.

HOW WILL THIS HELP ME GET MORE INSTAGRAM FOLLOWERS IN 2021?

Do I have to say it? CONSISTENCY. Some of my absolute FAVORITE Instagrammers have excellent story series like “Do Good Monday.” I have learned to look forward to them and engage with said stories! Heck, I’ve even noticed that some folks tend to re-share their favorite story series on their feeds because they love them so much, they want others to see them!

Get More Instagram Followers in 2021 – Tip #5: Use Hashtags and Location Tags on Stories

Did you know that using hashtags and location tags on your stories can help you grow dramatically? That’s right! Hashtags in stories do make a difference.

And here’s a sneaky tip about hashtags in stories – when you are using them, make the text the same color as your story’s background! Then people won’t be bombarded with hashtags and get distracted.

HOW WILL THIS HELP ME GET MORE INSTAGRAM FOLLOWERS IN 2021?

Adding hashtags and location tags to stories will help you get more Instagram followers in 2021 because you’ll have the ability to reach a wider audience. When you use hashtags, you’re helping Instagram understand what your content is all about, so they can push your content to the right eyeballs. Why not help them suggest your stories to the right people?

YOU’D LIKE: How To Write Better Instagram Captions with Microblogging

 

Get More Instagram Followers in 2021 – Tip #6: Use Hashtags Wisely

Hashtag research can be a pain, I know, BUT DON’T give up! Find hashtags that are related to the types of folks you want to attract to your page. If you’re posting recipes on Instagram, don’t use travel-related hashtags – that’s no way to get more Instagram followers in 2021! I always suggest searching a hashtag on Instagram before you add it to your photos. Make sure it’s something you want your work to be in!

HOW WILL THIS HELP ME GET MORE INSTAGRAM FOLLOWERS IN 2021?

Hashtags are a great way to reach a wider audience, and photos that use hashtags can get almost double the reach they would otherwise!

Get More Instagram Followers in 2021 – Tip #7: Show More of You

Followers love seeing more of you! Of course, they love the beautiful travel photos or other curated content you are creating for them, but they also want to see the behind the scenes. They want to know the real you and know that you aren’t so different from them after all!

HOW WILL THIS HELP ME GET MORE INSTAGRAM FOLLOWERS IN 2021?

When you post more of “you” in stories, it gives followers a reason to connect with you in ways they might not otherwise be able to otherwise. And at the end of the day, that’s what encourages more people to follow and share your profile. Having more of “you” in stories also gives your followers someone to relate to, trust, and connect with.

Get More Instagram Followers in 2021 – Tip #8: Share Content Across Other Platforms

By this, I mean you need to be posting on Twitter, Facebook, Pinterest, and your blog! If a new app or social sharing platform takes off, you should be sharing content on it. While you can only post on Instagram and call it a day, by not spreading your wings, you’re missing out on sooooooo many potential followers out there!

HOW WILL THIS GET MORE INSTAGRAM FOLLOWERS IN 2021?

It’s all about reach, baby! Every time you spread your content out more, it’s helping you get even more reach! And it will lead people back to your Instagram page. Also, using multiple social media platforms is key to a flawless social media strategy.

Get More Instagram Followers in 2021 – Tip #9: Collab with Creators

Reach out to other content creators and collaborate with them. Collaborating can mean that you run giveaways or create content with another creator. Doing so can help you both grow because it will help each of you reach each other’s audiences. A great way to get started collaborating with other content creators is to share their profile on your story – especially if they have content that you know your audience will love! Chances are, if they like your stuff, they’ll share you back, and you’ll be able to reach their audience.

There are loads of ways to collaborate with other creators; the first step is just reaching out! You can share each other’s work on your stories or a post of sorts. While meeting up with new folks might not be an option this year, that doesn’t mean you can’t collaborate in other ways.

HOW WILL THIS HELP ME GET MORE INSTAGRAM FOLLOWERS IN 2021?

Again, collaborating can help you spread your Instagram wings and get in front of audiences other folks have. More eyeballs on your content mean more followers for you!

Get More Instagram Followers in 2021 – Tip #10: Engage with Your Audience

A B-I-G way to grow on Instagram is by engaging with your audience. I know… you’ve heard it 1,000 times, but it’s true. Let your audience know that you care about them by engaging. Respond to their messages and comments. Check out their pages and let them know that you like what they’re creating. If you genuinely want to grow on Instagram in this day and age, you need to be active and engaging on the platform.

HOW WILL THIS HELP ME GET MORE INSTAGRAM FOLLOWERS IN 2021?

Engaging with your audience helps your photos get seen by giving you an Instagram algorithm boost. You’ll then get more Instagram followers once the algorithm is on your side!

YOU’D LIKE: How To Beat The 2021 Instagram Algorithm

 

Get More Instagram Followers in 2021 – Tip #11: Create Your own Hashtag

Creating a hashtag is a GREAT way to get more Instagram followers. When you can create a catchy hashtag and encourage your audience to use it, then share their use of the hashtag on your stories, your followers will go crazy and engage!

HOW WILL THIS HELP ME GET MORE INSTAGRAM FOLLOWERS IN 2021?

When your followers get excited and start using your hashtag, your hashtag will grow and grow and begin to become popular with the masses. From there, potential followers and followers alike will start competing for space on your stories in the hopes you’ll notice them in the hashtag!

Get More Instagram Followers in 2021 – Tip #12: Use Your Analytics

How often do you check your Instagram Analytics? When I first started out posting and trying to grow my audience, my answer would have been: NEVER. Big fat never. It turns out it can be handy to know a thing or two about your audience, like the exact times they will be online engaging with you… Yup. Handy, I know. Ensure that you’re taking advantage of the analytics that Instagram already shares with you and use those to grow your account.

HOW WILL THIS HELP ME GET MORE INSTAGRAM FOLLOWERS IN 2021?

If you read my 2021 Instagram algorithm blog, then you’d know that timing is a HUGE factor for beating the Instagram algorithm and getting more Instagram followers. Also, posting on Instagram when your audience isn’t online will never do you any favors; trust me on that one.

Get More Instagram Followers in 2021 – Tip #13: Post Carousels

It’s said that when you post a carousel, you’re likely to get 14% more engagement than you would with a static Instagram post. Carousels can be a combination of multiple photos or photos + videos. They help tell a better story to your followers and potential followers!

HOW WILL THIS HELP ME GET MORE INSTAGRAM FOLLOWERS IN 2021?

I said in the previous tip with the same tune, check out my 2021 Instagram algorithm blog for more about timing. If you want the Instagram algorithm to favor you and show your content to more folks, you need to create content they want to spend time looking through! The more time folks spend on your photos, the more Instagram will go, “Oh! This post must be important, we should show it to more people,” which means you get more Instagram followers!

Get More Instagram Followers in 2021 – Tip #14: Post Reels

Reels are having a MOMENT rn! Look, when Instagram creates a new feature, they favor accounts that use it. Reels are Instagram’s competitor to TikTok, and my my, they’re not going anywhere in 2021. Reels are here to stay and have been getting folks upwards of MILLIONS in reach. 

HOW WILL THIS HELP ME GET MORE INSTAGRAM FOLLOWERS IN 2021?

Reels are a great way to add value to your audience’s lives! And again, Instagram favors accounts that make use of new features, so you would be doing yourself a disservice by not giving them a try.

Get More Instagram Followers in 2021 – Tip #15: Create a Filter

This tip is a little more complicated than the others, but face filters can get a crazy amount of reach! If you create a face filter people enjoy, they’re likely to use it on their stories, which means you’ll get exposure from other people creating content of their own.

HOW WILL THIS HELP ME GET MORE INSTAGRAM FOLLOWERS IN 2021?

When you use a face filter, the filter creator’s username shows up on the upper lefthand corner of a story screen. This will get more eyeballs on your profile and potentially can get you more followers in 2021!

Get More Instagram Followers in 2021 – Tip #16: Go Live

Instagram Lives really had a moment in 2020. Why? With isolation, people crave connection. Lives are a great way to foster that connection and keep your audience interested in what you’re up to. Lives don’t have to be anything crazy. You can hop on for 15min and ask a question, give a life update, start a conversation, etc. And yes, I know going on Lives can be scary, but it’s good practice for public speaking when you go Live!

HOW WILL THIS HELP ME GET MORE INSTAGRAM FOLLOWERS IN 2021?

I’m suspecting “connection” will be a big thing in 2021. You heard it here first! When you show up Live, you’re bonding better with your audience.

Get More Instagram Followers in 2021 – Tip #17: Use IGTV

Okay, now I’m asking you to do a bunch of stuff, BUT hear me out. I suspect IGTV is going to become more important in 2021. An IGTV can be an extension of something you posted on a Reel, a video compilation, OR you can save a Live as an IGTV. The possibilities are endless, really.

HOW WILL THIS HELP ME GET MORE INSTAGRAM FOLLOWERS IN 2021?

IGTV flopped when it first came out, but I get the sense that they’ll be making a comeback. When they do, Instagram will favor accounts using the feature!

Get More Instagram Followers in 2021 – Tip #18: Ask Questions

“Ask questions” comes off as vague advice, I know, but what I’m really telling you to do here is to ask your audience questions. Ask them what they want to see from you, or heck, ask them how their week is going! When you ask questions and show you care, your audience is more likely to trust you, engage more with you, and recommend your account to their followers.

HOW WILL THIS HELP ME GET MORE INSTAGRAM FOLLOWERS IN 2021?

Let’s make connections this year! Talking to your audience like they’re your friends will help you increase engagement, which can help your account grow. Wouldn’t it feel better if we treated followers more like friends and less like a number?

Get More Instagram Followers in 2021 – Tip #19: Find Your Purpose

While you might have a nice brand going for yourself, are you clear on your why? Why should people care about following you, and why are you showing up on social media? Once you’re clear on your why you’ll go all-in and create content that will convert potential followers.

HOW WILL THIS HELP ME GET MORE INSTAGRAM FOLLOWERS IN 2021?

Knowing your why will help you narrow down exactly what kind of content you need to be creating for potential followers. Rather than creating a whole bunch of stuff to see what “sticks,” focus on who your audience is and how you plan to serve them.

Get More Instagram Followers in 2021 – Tip #20: Create a Story Template

By “story template,” I mean a story slide followers can fill out and share on their stories! Templates had a moment a couple of years ago with folks making templates like “this or that,” “bucket lists,” etc., but they work! Templates are a great way to engage your audience.

HOW WILL THIS HELP ME GET MORE INSTAGRAM FOLLOWERS IN 2021?

The whole point of a Story Template is that it is a challenge that your followers take part in, re-share on their stories, then their followers fill out the template. When you create a template, put your username on it, so folks are sure to check out your account. That’ll ensure all parties who see and use the template head over to your Instagram page so you can gain more Instagram followers in 2021!

Get More Instagram Followers in 2021 – Tip #21: Create in Bulk

Look, being consistent with content creation is hard. That’s why I suggest creating in bulk. That means in a single day you will create multiple pieces of the same kind of content.

HOW WILL THIS HELP ME GET MORE INSTAGRAM FOLLOWERS IN 2021?

If you want to gain Instagram followers in 2021, you must show up. Make life a bit easier and create in advance, so you have no excuses for missing a post!

There you have it! Those are my 21 tips for gaining more Instagram followers in 2021. If you like this post, give it a share on your Instagram stories and tag me!

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  1. Thanks for helping by sharing the information. Really the information is very effective for us.

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I'm a burrito loving explorer who got fired from corporate America and turned that into my dream career as a photographer and blogger. Now I'm here to help you explore life's magic.

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