As an influencer and content creator, I know firsthand how challenging it can be to get your content seen on TikTok. With so many talented creators on the platform, it can be tough to stand out and get your content in front of the right audience. But don’t worry!
I’ve got some insider tips on how to beat the TikTok algorithm in 2023 and increase your reach on the platform. So if you’ve been feeling kind of stuck with the app, then you’re in the right place.
In this blog post, I’ll be sharing 11 proven strategies for getting your content in front of more people on TikTok so you can grow an engaged audience. In fact; these are the same strategies I used to gain over 120,000 followers on the platform in just a few months (@danitheexplorer)!
From posting consistently to using relevant hashtags, these tips are guaranteed to help you increase your chances of going viral and growing your audience. So if you want to take your TikTok presence to the next level, keep reading!
First, let’s start by talking about what the algorithm is and how it works.
P.S. Make sure you also read my post on how much to charge for a sponsored TikTok post!
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Written by influencer coach Dani The Explorer
What is the TikTok Algorithm?
The TikTok algorithm is a complex system that is used to surface the most relevant and engaging content to users on the platform. It takes into consideration a variety of factors, including user engagement, view count, watch time, video quality, and relevance, in order to determine which content should be shown to users.
PHEW. What a mouthful, huh? In simpler terms, the algorithm is a tool the platform uses to show users like me and you content we enjoy. That’s it!
So it’s not the enemy—as long as you know how it works, the algorithm can help you grow.
It’s important to note that the algorithm is constantly evolving and adapting to the changing behavior of users on the platform. This means that what works today to get your content seen by more people may not work tomorrow.
But truthfully, I’ve been on the platform for two years now, and the same basic principles apply over and over again. So as long as you understand how the 2023 TikTok algorithm ranks content, you can adjust your strategy accordingly.
Read Next: How the Instagram Algorithm Works
How the TikTok Algorithm Ranks Content in 2023
The TikTok algorithm works by showing users the most relevant and engaging content.
The algorithm wants to keep people on the app for as long as possible, so it has to show users content they’ll enjoy. Otherwise, no one would scroll endlessly on the app.
The more users interact with and engage with your content, the higher it will rank on TikTok. And like we just previously stated, you can use this information to create a winning strategy for growing on the app.
There are several factors that the TikTok algorithm takes into consideration when ranking content:
- User engagement: The more likes, comments, and shares your content receive, the higher it will rank on the platform. The algorithm also takes into account the rate at which your content is receiving engagement, as well as the overall quality of the engagement.
- View count: The more views your content gets, the higher it will rank. However, it’s important to note that the algorithm also takes into consideration the percentage of views to likes and comments. This means that if your content has a high view count but low levels of engagement, it may not rank as highly as content with fewer views but higher levels of engagement.
- Watch time: The longer users watch your content, the higher it will rank. This means that longer videos are generally favored by the algorithm as long as they can keep the viewer’s attention. The algorithm also considers the percentage of watch time to the length of the video, so shorter videos with a high percentage of watch time may rank higher than longer videos with a lower percentage of watch time.
- Video quality: The algorithm favors high-quality videos that are well-produced and engaging. This includes things like good lighting, clear audio, and visually appealing graphics.
- Relevance: The algorithm favors content that is relevant to a user’s interests and past interactions on the platform. This includes things like the hashtags used, the accounts a user follows, who the poster is, and the content users engage with.
Knowing these ranking factors will help you understand how to create the best strategy for beating the TikTok algorithm.
11 Tips for Getting More Reach on TikTok
So now, let’s talk about my top tips on how you can beat the TikTok algorithm in 2023. As a reminder, these are the strategies I used to grow my personal TikTok profile to 120,000+ followers.
#1 Post Consistently
This is a given. The TikTok algorithm rewards users who post regularly and consistently. If you want to be seen by more people, aim to post at least once a day.
Consistency is key in building a loyal following on TikTok, as it helps keep your content at the top of your followers’ feeds.
Just from experience, I can vouch for how much the TikTok algorithm really favors consistent posters. However, it’s important to note that just because you post three or more videos a day on repeat, that doesn’t mean you’ll grow.
You MUST be posting high-quality content. However, your content still needs to have some thought behind it. In other words, don’t post just to post!
If daily posting is hard, post at least a few times a week to start then increase your posts from there.
#2 Use Relevant Hashtags
Hashtags are a great way to get your content in front of more people, as they allow users to discover content related to specific topics.
This whole concept has been coined TikTok SEO. Essentially, you’d be using hashtags to keyword your content.
But, make sure you’re using relevant hashtags that are popular on TikTok, but not too saturated, as this will give you a better chance of being seen. It’s also a good idea to mix up your hashtags and use a combination of popular and niche tags to increase your chances of being discovered by new users.
Confession: As a full-time influencer and influencer coach, I have to admit that building a singular strategy around hashtags can be a complete waste of time. Think of hashtags like a tool, not your savior.
A hashtag won’t save you if you’re not posting good content your audience wants to see.
#3 Use the “For You” Page Wisely
The “For You” page is where TikTok curates content for individual users based on their interests and past interactions. And if you want to know how to beat the TikTok algorithm in 2023, it’s time to make the FYP your bestie.
I suggest using the FYI like a research page. See what other creators in your niche are posting. Understand why their videos are getting views and why they’re likely being recommended.
I love using the FYP to keep up with trends and source video ideas.
#4 Use Catchy Music
Music is HUGE on TikTok, and using catchy music in your videos can help them go viral. Make sure to use music that is popular on the platform and fits the theme of your content. If you’re able to pair your content with a song that is currently trending on TikTok, you’ll have a better chance of being seen by more people.
Pro Tip: Try to use trending sounds before they take off. I like to search for music that has under 5,000 videos on it. By the time the sound takes off, the TikTok algorithm will have already pushed your videos to other people using/ listening to the sound.
#5 Use Effects and Text
TikTok is all about eye-catching visuals, so make sure to use visually appealing graphics and effects in your videos. This could include filters or typing supporting text onto the videos.
The more visually appealing your content is, the more likely it is to catch users’ attention and get noticed by users.
You shouldn’t distract people from the point of the video, but using effects can make your videos more exciting and help tell a complete story.
If there is a trending filter, definitely use it!
#6 Post High-Quality Videos
This is a given, but your videos need to include good lighting and should be crisp. Low-quality videos can be distracting to the user.
I’d also like to address what camera gear you should use. You really don’t need an expensive camera.
As a matter of fact, good quality iPhone footage is much more appealing to most users since it comes off as more authentic.
#7 Keep Your Videos Short and Sweet
TikTok is a platform built for short, attention-grabbing videos. To get the most out of your content, aim to keep your videos under 60 seconds in length.
This will help keep your audience engaged and increase their chances of watching your entire video.
And yes, you CAN post longer videos, but I would only do this if you’re experienced. It’s essential to make sure people complete your videos and rewatch them. So stick with short content until you master keeping people’s attention.
#8 Tell a Story
TikTok is all about storytelling, so use your videos to tell a compelling story or message. Whether you’re sharing a funny video or a heartfelt message, make sure to capture your audience’s attention and keep them engaged.
The more engaging and passionate your content is, the more likely it is to be shared and go viral.
Try not to leave people on a cliffhanger unless you have a strategy behind that.
All my best videos that have grown my account were short, sweet, and COMPLETE concepts rather than half ideas.
Read Next: How to Get 100k Instagram Followers
#9 Engage with Your Audience
TikTok is a social platform, so make sure to engage with your audience and respond to comments. Taking the time to respond to comments can help you create more engagement on your videos.
Engagement is one of the TikTok algorithm in 2023 ranking factors, so this should be a priority!
#10 Collaborate with Other Users
Have fun and collab! Collaborating with other users on TikTok can expose your content to a new audience and boost your reach.
Look for users who have a similar style or theme to your content and see if you can team up in som capacity. Collaborations are a great way to cross-promote each other’s content and tap into each other’s audiences.
You can do things like giveaways or Story swaps. There are so many fun ways to collaborate with creators. Heck, you can even react to each other’s content.
#11 Experiment with Different Styles of Content
Even if you’re in a specific niche, trying out different kinds of videos is important. You want to find your style and understand what content your audience responds to best.
And as more users jump on the app, styles can get “old” relatively fast. Try to refresh your content style as you continue posting.
So don’t be afraid to try new things and see what works for you!
How to Use the 2023 TikTok Algorithm to Your Advantage
Okay so you have all the tips you need for beating the algorithm, but how do you put them together? As a content creator on TikTok, you can use the algorithm to your advantage in order to grow your presence on the platform.
Here are some tips on how to use the TikTok algorithm to your advantage in 2023:
Use Consistency to Help the Algorithm Understand You
As mentioned previously, the TikTok algorithm rewards users who post regularly and consistently. By posting at least once a day, you can keep your content at the top of your followers’ feeds and increase your chances of being seen by more people.
So stop focusing on making the perfect video and just post! Posting consistently will help the algorithm understand what your content is about much faster. When that happens, the algorithm can push your content to the right followers.
Use Hashtags as Keywords
Using relevant hashtags can help to expose your content to a new audience and increase your reach on the platform.
Using relevant hashtags can also help the TikTok algorithm understand what your content is about. So use this tool to your advantage.
Build a Relationship with Your Audience
The more you engage with your audience and respond to comments and messages, the higher your content will rank on the platform.
Interacting with your followers is a great way to show them you appreciate their support. When you engage, they engage.
This increase in engagement can signal to the algorithm that your content is worth watching.
Help TikTok Recommend Your Content
Collaborating with other users on TikTok can help to expose your content to a new audience and boost your reach. The TikTok algorithm considers information about who is posting the content.
This information is powerful for getting your videos to the right people. For example, if the TikTok algorithm goes, “Ohhhh, Susie’s cooking videos are just like Billy’s cooking videos,” then it will start recommending Susie’s videos to Billy’s followers.
See what I’m saying? You want to do anything you can to help the algorithm understand what you’re about.
Experiment and Experiment Some More
As mentioned previously, TikTok is a platform that is always evolving.
Test new content formats and see what the algorithm tends to push more. Use your analytics to help you make decisions on what’s working.
By following these tips and staying up to date on the latest trends and best practices for creating high-quality, engaging content, you can use the TikTok algorithm to your advantage and grow your presence on the platform in 2023.
Is it Too Late to Grow on TikTok in 2023?
One question that many content creators have is whether or not it is too late to grow on TikTok. The short answer is no, it is not too late to grow on the platform.
I have clients who are gaining upwards of 100,000 followers in the past few months!
While TikTok has undoubtedly gained a lot of popularity in recent years, there is still plenty of room for new creators to make their mark on the platform.
That being said, it’s important to note that TikTok, like any social media platform, can be competitive.
This means that you’ll need to put in the work and be consistent in order to grow your presence on the platform. However, by following best practices for creating high-quality, engaging content and using the algorithm to your advantage, you can increase your chances of success on TikTok.
So, to answer the question, there is still time to grow on TikTok! But, with the right approach and dedication, you can build a successful presence on the platform and reach a wider audience.
That’s also why it’s important not to put all of your eggs in one basket. I recommend taking the time to grow on other platforms too.
Read Next: How to Become an Instagram Influencer
Final Thoughts on the 2023 TikTok Algorithm
TikTok is a fast-growing platform that offers endless opportunities for content creators to reach a wide audience. Understanding how the algorithm works and using it to your advantage can increase your chances of success on the platform.
I hope you enjoyed these tips on how to beat the TikTok algorithm in 2023!
So if you’re a content creator looking to make a splash on TikTok in 2023, follow these tips and experiment with different types of content to see what works best for you.
With a little hard work and dedication, you can build a successful presence on the platform and reach a wider audience.
Make sure you check out my blog on how much to charge for a sponsored TikTok post next!